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Beauty Babes
Personal Branding Project
Beauty Babes is a Fictional makeup brand on a mission to celebrate beauty in all its forms. We believe that everyone, no matter their skin tone, background, or personal style, deserves to feel confident and radiant. Our products are designed for all shades and skin types, because at Beauty Babes, inclusivity isnt just a trend its the heart of everything we do. Whether you’re a bold statement maker or a natural beauty lover, we’ve got something just for you. After all, we’re all Beauty Babes.
Visual Moodboard
Beauty Babes is a fresh, modern twist on the iconic beauty and fashion aesthetics of the ’90s and early 2000s.
Drawing inspiration from cult classics like Clueless and Mean Girls, the brand taps into the nostalgic revival of Y2K style, blending playful glam with a message of inclusivity and self love.





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